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The Journal of Economic Research & Business Administration
ISSN
1563-0358
2617-7161
Издатель
Al-Farabi Kazakh National University
4 результаты
Показано: 1 - 4 из 4
- Некоторые метрики заблокированы вашиминастройками согласия
Тип записи:Публикация, Элемент рыночной ориентации организации – внутренний маркетинг. Ұйымның нарықтық бағдарлауының элементі – ішкі маркетингThe marketing function is one of the management functions of the organization, which has as its ultimate goal the increase in sales and therefore profits. To better achieve market objectives, the organization needs to be simultaneously focused on internal and external market. External customers are the focus of external marketing and employees of the organization are called internal customers, internal marketing. The main task of leadership is to pursue a balanced external and internal marketing policies. For the effective functioning of the organization requires a balanced internal and external marketing policies. The process of creating a services organization is equivalent to a into account the interests and needs of external and internal customers. Object orientation on internal customer relationships are between individual employees, departments and management in the process of value chain services. - Некоторые метрики заблокированы вашиминастройками согласия
Тип записи:Публикация, Consumer behaviour towards sustainable business practices: insights from baby boomers and X, Y, Z generational segmentsThis study aims to explore generational differences in consumer attitudes towards sustainable businesspractices of hospitality and tourism firms. The empirical study adopts a quantitative research methodologybased on survey data collection technique using a self-administered questionnaire. ANOVAtests were conducted to determine significant differences between four tested groups. The Tukey HSDtest was used to conduct detailed multiple Post-hoc comparative analysis. Findings suggest that thereis a significant difference between four generations in their attitudes regarding community and naturebasedsustainable business practices of hospitality and tourism companies, while there is no differenceregarding eco-friendly business concepts.This empirical quantitative research advances the generational theory as applied to hotel and restaurantbusiness as well as tourism sectors by exploring behavioral differences and similarities betweenBaby boomers and X, Y, Z generational segments. On the other hand, it contributes empirical evidenceto the holistic knowledge on generational consumer behavior in the under-researched context of Kazakhstan.Цитирования (OpenAlex) 1Цитирования (OpenCitations) 1 - Некоторые метрики заблокированы вашиминастройками согласия
Тип записи:Публикация, Enhancing the professionalism of civil servants: the experience of the OECD countries(Al-Farabi Kazakh National University, 2024-09-20); Zulfiya TorebekovaProfessionalization of official activities is an important link in the process of strengthening the public service and increasing customer focus in relations between the public and private sectors. Time dictates higher demands on the professional and personal qualities of managers and ordinary employees of government agencies. Communication skills, flexibility in decision making, and analytical skills come to the fore. The aim of this article is to study the experience of OECD countries in this area, the main trends in the training and retraining of officials, with the development of recommendations for improving approaches to the professionalization of the state apparatus in Kazakhstan. The study examines and summarizes cases from countries such as the UK, USA, Canada, Japan, France, Lithuania, and Australia. In addition to the educational component, the policy of civil servants professionalization within the OECD countries is based on the meritocracy principles, gender equality, and continuous improvement of skills. Overall, the core principles for improving public service in OECD countries are professional, strategic and innovative. The paper concludes with recommendations aimed at advancing the professionalization of Kazakhstan's state apparatus, drawing on current practices and lessons learned from international best practices. Key words: professionalization, training, retraining, government apparatus, Kazakhstan, OECD. - Некоторые метрики заблокированы вашиминастройками согласия
Тип записи:Публикация, ОЦЕНКА ФИНАНСИРОВАНИЯ ПРОЕКТОВ ЦИФРОВОЙ ЭКОНОМИКИ В РЕСПУБЛИКЕ КАЗАХСТАН(Al-Farabi Kazakh National University, 2019-12-23)М. КойшыбаеваThe aim of the study is to assess the financing of digital economy projects, which is a priorityfor the Republic of Kazakhstan in modern conditions. State programs of informatization and digitalizationare carried out over the past years, since the development of information and digital technologieshas a significant impact on the competitiveness of the country. Digital space covers the countries of nearand far abroad, including neighboring countries that interact with Kazakhstan, as a result of which mutualeconomies are enriched. The CIS countries united in the Eurasian Economic Union (EAEU) have not onlycommon borders, but also economic, scientific and technical interests, including on the ground, undergroundand in space. All of the above determines the relevance of the research topic, which considers thepossibilities and the need for funding pilot projects related to digitalization. The scientific significance ofthe study is based on the study of the theory and practice of project activities, especially in the field ofthe digital economy. The practical significance of the study is justified by the possibility of using researchmaterials in the expert evaluation of projects submitted for financing by international, state and corporatefunds. The research was carried out within the framework of accessible information of international, stateand public organizations, as well as scientific and practical publications of those leading in the periodicalpress and the Internet. The study was conducted using analytical, comparative and evaluation methods,based on statistical data, on which relevant conclusions were drawn and recommendations were made.