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  • Некоторые метрики заблокированы вашими 
    Тип записи:Публикация,
    Қазақ туристік дискурсының теориялық және паремиологиялық негіздері
    (Al-Farabi Kazakh National University, 2024-09-20) ; ;
    Zhazira Abdrakhmanova
    The article considered the manifestations of tourist discourse in Kazakh linguistics. The analysis ofthe new field of discourse in the Kazakh language at different times expressed by scientists was presented and its own conclusions were made. Tourist discourse is a field that studies new tourist texts ina language. Since the actual linguistic definition was not established, a desire was made to convey theresearch of each scientist along with a review of foreign literature. It was noted that the Kazakh metallanguage has not yet been formed, since the tourist discourse contains advertising, symbols, short texts,slang and new words. The way of life, culture, national identity of the people is clearly reflected inProverbs and sayings, verbal units that have long been formed. Although tourist discourse is a new fieldfor Kazakh linguistics, our language fund contains materials related to travel, tourist routes. Despite thefact that there is a lot of foreign research on tourist discourse, the scientific and literary base in our tourist linguistic fund needs to be replenished and studied. In connection with the tourist discourse in thelanguage, examples from our vocabulary were given, comparisons were made with other languages, including English, Turkish, as well as equivalents and translations in our own language. The slogan, whichis transmitted in advertising texts, the place of keywords in tourist discourse was indicated. Also, nonverbal actions in the language will also be an important linguistic tool of tourist discourse. Language is adynamic phenomenon. Every time you need updates and additions. In accordance with this, the touristdiscourse is also constantly updated in accordance with the development of society and technology andis subject to the time factor.Key words: Tourist discourse, advertising discourse, paremia, text, slogan.
    Цитирования (OpenAlex) 1Цитирования (OpenCitations) 1
  • Некоторые метрики заблокированы вашими 
    Тип записи:Публикация,
    Lexico-semantic features of cultural scriptonyms (based on local ritual ceremonies)
    (Al-Farabi Kazakh National University, 2025-03-28) ;
    The article discusses the lexical and semantic features of scriptonyms in the cultural code, which are formed on the basis local ritual ceremonies.The study aims to analyze the lexical and semantic specificity of secondary-meaning scriptonyms that originate from regional ritual ceremonies. Information related to regional procedures is transformed into linguo-cultural codes, aiding in the identification of the uniqueness of regional ethno-linguistic consciousness and the decryption of encoded information within these codes. This demonstrates the originality of our research. The scientific significance of the research lies in separately considering linguistic units (scriptonyms) formed on the basis of local rituals. To identify the diatopic (local) variants of scriptonyms, the article compared and studied the rituals and sacred names that originating from four regions of Kazakhstan: South, East, West, and Central Kazakhstan. It was found that the depiction of the universe in a regional language is influenced by the characteristics of the geographical area, the customs of the people, and the mutual cultural influences of ethnic groups. The scriptonyms, linguocultural, and conceptual concepts formed based on local ritual ceremonies analyzed in the research can serve to elucidate the etymology of native words in the Kazakh language and aid in the development of dialectological dictionaries. This demonstrates the value and practical significance of the study. Through the research: the relationships and distinctions between the concepts of tradition, customs, and ritual ceremonies were delineated; the term “code” was examined from a linguocultural perspective; ritual ceremonies were explored as a pivotal source in shaping cultural codes (scriptonyms) with substantial informational influence; and the characteristics of regional ethno-linguistic consciousness were elucidated through the analysis of scriptonyms derived from local ritual ceremonies.The article employs qualitative analysis, including content analysis, to examine and reveal the etymology of the linguistic units of the sacred code that have developed in relation to rituals. Keywords: scriptonyms, linguo-cultural codes, ritual ceremonies, rites, traditions and customs, sacred names, language codes, ethno-linguistic consciousness.