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  • Некоторые метрики заблокированы вашими 
    Тип записи:Публикация,
    Лингвокультурные особенности метафоризации неба и небесных светил в русском поэтическом дискурсе
    (Al-Farabi Kazakh National University, 2019-06-30)
    The article is devoted to the linguistic and cultural peculiarities of the metaphorization of the sky andthe heavenly bodies in the discourse of Russian poetry. Based on the analysis of the associative-semanticand emotional-aesthetic components of metaphorization, its linguocultural features are determined. Thefigurative and symbolic meaning of the tokens «sky», «heaven», «moon», «sun», «clouds», «stars» is determined. Metaphorization of the sky and the heavenly bodies in poetic discourse testifies to the dualityof perception of the sky and the heavenly bodies by the Russian language consciousness. The sky andthe stars are associated not only with light, brilliance and beauty, but also with cold, emptiness, indifference and lifelessness. The linguo-cultural peculiarity of the metaphorization of the Moon is based ontraditional mythopoetic views. In the Russian language consciousness and in the poetic works of Russianpoets, Heaven and the Moon are contrasted on the basis of «male-female». The emotional metaphorization of the lexeme «Moon» is built on this conceptual antithesis: the moon is a separation, sadnessabout a dream, a night without the moon. The article notes that the metaphorization of the sky and theheavenly bodies in Russian poetry reflects not only the artistic individual author’s vision, but also thenational-cultural one.
  • Некоторые метрики заблокированы вашими 
    Тип записи:Публикация,
    Концепт «Мәңгілік ел» и репрезентация лингвистических средств воздействия на модернизацию общественного сознания в СМИ Казахстана
    (Al-Farabi Kazakh National University, 2019-06-07)
    The article is devoted to the language representation of the linguistic and cultural concept of «Mangіlіk El» and its influence on the modernization of public consciousness in the Russian-language discourse of the mass media of Kazakhstan. Modern mass media of Kazakhstan are focused on the introduction of a system of new political concepts, one of which is «Mangіlik El». The material of the representation of this concept considers the methods and techniques of verbal impact, in particular, such as: «material trend», «creating resonance», «imaginary choice», simplification, semantic manipulation, «reference to historical facts», «expert opinion» and other. The authors of the article highlight the new methods of language manipulative influence, which include the rhetorical device «Strengthening the sense of one’s own responsibility» or (figuratively): «Who, if not us?» And the method «Bilingual repeat effect». The range of language tools of manipulative influence is various, from lexical units to syntactic ones. On the basis of the conducted linguistic and cognitive analysis of the representation of the concept «Mangіlіk El» in the discourse of the mass media of Kazakhstan in the work, it is concluded that it is fundamental in terms of an influencing force capable of modernizing the public consciousness.