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BULLETIN OF THE KARAGANDA UNIVERSITY ECONOMY SERIES
ISSN
2518-1998
2663-5097
2 результаты
Показано: 1 - 2 из 2
- Некоторые метрики заблокированы вашиминастройками согласия
Тип записи:Публикация, Attitudes of Kazakhstani consumers towards experiential hospitality and tourism services(2020-09-30); Armiyash NurmagambetovaObject: This paper aims to addresses new transformations in customer experience concept form a hospitality perspective. In particular, it studies the attitudes and perceptions of consumers towards the implementation of new experiential offerings in hotel and restaurant sectors on an example of Kazakhstan.Methods: This research adopts the quantitative research methods with a survey data collection technique. The initial data have been collected by a self administered questionnaire with five point Likert scales and fixed-choice questions to measure attitudes of consumers. This quantitative empirical study applied a probability sampling method and involved random distribution technique. The total sample size was 300 respondents.Findings: Findings indicate that local consumers have a positive attitude toward new service concepts and experiential hospitality offerings such as “soap/fragrance butler”, “futuristic hotels” and “interactive menu”. However, Kazakhstani consumers prefer direct live communications with service personnel more than interactions with robots and demonstrate relatively negative attitude towards service automation.Conclusions: The research shows that local hospitality and tourism market is ready for service innovations. Designing customer-oriented experiences can be an integral part of competitive strategies of hospitality companies and helps to find unique ways to attract modern customer segments.Цитирования (OpenAlex) 3Цитирования (OpenCitations) 1 - Некоторые метрики заблокированы вашиминастройками согласия
Тип записи:Публикация, Motivations of Rural Tourism Entrepreneurs: Conceptual Theory Building Using the Qualitative Study Results(2022-03-30); Zh. XiaotianAbstract Object: This paper aims to investigate the entrepreneurial motivations of various categories of rural tourism entrepreneurs, particularly highlighting the differences between Opportunity, Necessity, and Irrational entrepreneurs with a deep focus on commercial, social, irrational, as well as mixed intrinsic motives in start-up initiatives. Methods: This research adopts the qualitative research method. Twenty-five rural tourism entrepreneurs in Central Asia were studied in-depth, using a purposive sampling strategy. Results: The research revealed a specific category of rural tourism entrepreneurs defined as Irrational Entrepreneurs, which do not connect their initiative and activities with an opportunity to gain philanthropic benefits. Irrational Entrepreneurs are characterized by an extremely social dominance degree in their business motivations. Conclusions: For contributing to the conceptual theory building, the “Dominant Motivation Degrees” model is suggested. The model indicates the impact of social and commercial components of intrinsic motives on an integral nature of entrepreneurial motivations.