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Евразийский журнал филологии: Наука и Образование
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- Некоторые метрики заблокированы вашиминастройками согласия
Тип записи:Публикация, Жарнама дискурсының стилистикалық аспектісі(2018-11-27)Since the period of the year of independence the language of advertizing has been considered inKazakh linguistics. This is because in this period the republic passed to market society. Now the life ofthe modern person is inconceivable without advertizing background which is more and more obvious,more active and acting. Advertizing which has already penetrated and is getting into all spheres of society actively influences its social institutes and has considerable impact on social behavior of the peopleliving in it.The evaluative meaning in linguistics is reflected in different language levels and it is used to achievethe objectives of the communicants. The most basic units forming the evaluative meaning are parts ofspeech. Adjective is a derivative way of conveying evaluative value in advertising in the Kazakh language. The categories of comparative degree of adjectives, lexical groups are owners of the evaluationvalue of any kind of advertising. The article is an analysis of a group of words, which are considered anintegral part of society with evaluation value made by using the adjective and it shows the findings whichwere made by scientists