Journal of Social Studies Education Research

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Innovative Technologies: Digitalisation of Education
(Journal of Social Studies Education Research, 2022-12-28)
Бакытгул Молдагали
;
Bibigul Mynbaevna Sultanova
;
Н. Ахтаева
;
Assem Suleimenova
;
Akimbekova Shyryn
This study addresses the issue of integrating cutting-edge technologies into the educational process in order to enable the development of a new digital type of educational service in schools. To that end, it establishes a framework for integrating cutting-edge technology into digital learning in classrooms. The method involves diagnosing motivational induction, created by J. Nuttin. This method aims to identify the visibility of a personal perspective within a coming day, week, month, or year, enabling one to understand motivational aspirations, goals, desires, and dreams. The study includes structuring a model of cutting-edge technologies in learning. It promotes intellectual growth, fosters cultural and aesthetic qualities, boosts self-esteem, creates a model of cultural behavior, and aids in developing creative and respectful socialization skills in the classroom. It also helps increase interest and motivation in the educational process. Therefore, the study addresses the help of innovative technologies models related to aesthetic behavior in different places and aspects of changing personal image during the interactive dressing of clothing models. These models are superimposed on photos by fitting accessories and changing hairstyles against the background to fulfill personal goals. These goals depend on the aspirations of visiting different social objects and achieving a certain social status at the theoretical and virtual levels. This paradigm for digital education allows for the recognition of one's best attributes and the development of strong self-esteem by emphasizing the possibility of achieving one's highest ambitions. This movement creates a cultural and aesthetic model of individual perception and the evolution of cultural behavior in diverse public settings, which has practical implications for the entire educational system and the well-being of society.
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Exploring National Brands in the Field of Education: The Case of Kazakhstan
(Journal of Social Studies Education Research, 2023-06-17)
Л. Ә. Ибраймова
;
Sara Koyanbekova
;
Didar Ryskulbek
;
Бакытгул Молдагали
;
Samal Serikova
National brands of the Kazakh people are insufficiently researched based on the special criteria for defining the concept of a brand from a scientific perspective. This article is relevant in this context. Interest in branding and its formation is a topic staying relevant. It is a driving force behind globalization and international competition. The brand is recognized as attracting tourists and investors, strengthening business, forming the country's image, and achieving international supremacy. The study of the national brand in the field of education is also critical. In particular, it is necessary to identify national brands through associative studies for economics and tourism students. The article analyzed the concepts recognized as national brands of the Kazakh people. The frequency index of the words recognized as Kazakh national brands was determined. According to the word stimulus, "Kazakhstan," "homeland," "peaceful, independent country," and "What is the Kazakhstani brand?" "National cuisine" and "art forms" were the most answered. The experience of identifying the association has shown that using national characteristics, art, national food, and national clothes in everyday life as a national brand is not accidental. The mental characteristics and culture of the Kazakh people in the formation of a brand were determined during the research. They were introduced in the domestic and world markets, stabilized in the minds of consumers, and explained in the education system, marketing, and tourism. This situation would impact their use in the field.

Journal of Social Studies Education Research

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