Жарияланымдар / Публикации

Постоянный URI для этого сообществаhttps://cris.qyzpu.kz/handle/123456789/2

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2024 - 20252

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    ANALYZING RUSSIAN BORROWINGS IN KAZAKH SOCIAL MEDIA USING MACHINE LEARNING
    (2024-12-24)
    Saya Sapakova
    ;
    Б. Ғ. Қамбарова
    This study explores the influence of Russian words on the development of the Kazakh language in social networks. The rapid advancement of information technology significantly impacts the language used in online communications. While the chaotic nature of online interactions can complicate language use and create confusion, it also accelerates the spread of information in Kazakh. This research examines how foreign words affect modern Kazakh internet discourse, including direct borrowings that enter the language without modification, mixedphrases that retain the lexical and semantic properties of foreign words, the emergence of new abbreviations, and the influence of barbarisms. The study utilizes machine learning methods to analyse social media content from Instagram and Facebook. This approach enabled the processing of over 100,000 posts, revealing key linguistic shifts associated with the integration of Russian borrowings into Kazakh. The use of machine learning algorithms, such as the Naive Bayes classifier, automated the data analysis process and uncovered hidden patterns, providing a deeper understanding of how these borrowings affect the Kazakh language in the digital environment.
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    DIGITAL CULTURE AND LANGUAGE CHANCES THE IMPACT OF INTERNET WRITING
    (2025-05-25)
    Б. Ғ. Қамбарова
    ;
    G.K. Abdirasilova
    This research is aimed at analyzing the impact of the internet on language and culture. The development of digital culture and new communication technologies has introduced significant changes in the structure, style, and usage patterns of language. In particular, the influence of online writing, including communication through social networks, blogs, and forums, has led to the formation of informal, abbreviated, and visually enriched forms of language. The study examines the linguistic features of internet communication, its role in society, and new linguistic trends in the context of digital culture. Additionally, the research identifies the role of the internet in shaping the language and culture of the digital society, its influence on language change, and its impact on communicative functions in society. This work is focused on uncovering the transformation of the Kazakh language in the modern era and the specific characteristics of its use in social networks, the blogosphere, and other online platforms.