Жарияланымдар / Публикации
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- Некоторые метрики заблокированы вашиминастройками согласия
Тип записи:Публикация, Лингвокультурные особенности метафоризации неба и небесных светил в русском поэтическом дискурсеThe article is devoted to the linguistic and cultural peculiarities of the metaphorization of the sky andthe heavenly bodies in the discourse of Russian poetry. Based on the analysis of the associative-semanticand emotional-aesthetic components of metaphorization, its linguocultural features are determined. Thefigurative and symbolic meaning of the tokens «sky», «heaven», «moon», «sun», «clouds», «stars» is determined. Metaphorization of the sky and the heavenly bodies in poetic discourse testifies to the dualityof perception of the sky and the heavenly bodies by the Russian language consciousness. The sky andthe stars are associated not only with light, brilliance and beauty, but also with cold, emptiness, indifference and lifelessness. The linguo-cultural peculiarity of the metaphorization of the Moon is based ontraditional mythopoetic views. In the Russian language consciousness and in the poetic works of Russianpoets, Heaven and the Moon are contrasted on the basis of «male-female». The emotional metaphorization of the lexeme «Moon» is built on this conceptual antithesis: the moon is a separation, sadnessabout a dream, a night without the moon. The article notes that the metaphorization of the sky and theheavenly bodies in Russian poetry reflects not only the artistic individual author’s vision, but also thenational-cultural one. - Некоторые метрики заблокированы вашиминастройками согласия
Тип записи:Публикация, AXIOLOGICAL GUIDELINES FOR THE MODERNIZATION OF PUBLIC CONSCIOUSNESS IN THE KAZAKH MEDIA DISCOURSE: LINGUISTIC AND COGNITIVE ASPECT(2020-06-30); ; The article is devoted to the ideological concepts of "New" and "Unity", which represent the modernization processes in the country in the kazakh media and are focused on the transformation of public consciousness. The impact of these concepts, according to the authors of the article, is based on their value component,linguistic and cognitivemechanisms of verbalization of concepts are based on techniques that emphasize their axiological character. Methods of persuasion and emotional influence are used, such as: gradation use of the key lexeme; metaphorization; emphasis on the word (repeated use of it); designation of time as a value argument, etc. It is revealed that the concept "New" represents such positive value settings in the media as: new opportunities, new knowledge, spiritual development, competitiveness, openness, new technologies, and innovations. The concept of "unity" is verbalized by the axiological guidelines consolidation, tolerance, interethnic harmony, and a unified future. It is determined that the key axiological attitude, represented in the kazakh media using various explicit and implicit linguistic and cognitivemeans, is "New and unity is the way to success in the future".